PODCASTING
We make it easier than ever to get your message out - and on the fastest-growing style of content.
When you podcast, you show that you know your stuff, that you are the people that your customers want to trust to take care of them when interacting with your line of business. And because you own the channel, you have control of every aspect of your message, whether you're
3 Ways Podcasting Will Help You To Crush The Competition
It's all the rage. But why should you be putting a show onto all the podcast networks?
1: People Are Walking Away From Radio Stations And To Podcasts
Today, anyone with the know-how and equipment can produce a high-quality podcast with listenership that rivals the biggest names in radio. Now, you don't need someone else's antenna in order to reach a local, regional, or national audience, but you can connect directly to anyone in the world.
Podcasts allow your listeners to consume your content on their schedule. In fact, you'll find that when you win over a new listener, many times they'll go back and listen to every episode, from the beginning. If you've produced more than a year's worth of content, that means they'll spend a significant amount of time listening to you and what you have to say.
2: You Have A Message People Want To Hear
It's a proven fact that when you give something away for free, people feel obligated to do or give something in return. As a host or advertiser, you can cash in on this, by either putting your message out, or financing someone else who is putting their message out. More on that in a moment.
As more and more people listen to your show and tell others about it, it becomes easier to be the authority on your niche.
With this in mind, you want your show to grow, because as you become the authority,
Great! You want to launch your show! Now what?
There are several styles of podcast that you can consider:
Informational Podcast
The most common type of podcast, the style is simple: A discussion between a host and guests, or a monologue that allows a host to describe or explain how a concept or object works, why the listener wants to use certain item or object, news about a company or an industry, to give clients of a service a way to connect with one another, and more. With an informational podcast, you're leading a conversation about the topics that will interest the people most likely to use your product or service.
Local News and Events
Do you have a unique perspective on what's going on in your community? Why not connect with people who want to hear it? Your program can showcase the events going on and how it affects your customers. However, as with the next category, we suggest treading carefully. The good news is, this format can be done in an apolitical way.
Activism Podcast
Often political in nature, we do strongly recommend considering another option, unless your company is already active in the political realm or willing to be considered polarizing. For some products or services, this can be a positive, but we would recommend steering clear most of the time.
Storyline-Driven or Variety Show Podcast
The golden age of radio has returned, with companies producing radio programs for entertainment of listeners, with sole or shared sponsorship by one or complimentary companies who routinely work together. These often big-budget productions appeal to a wide variety of listeners, with timely, respectful interruptions for a word from the sponsor, or with products, services, and slogans built into the script. When your company is sponsoring content that an audience loves, they will turn to you when they need what you offer.
Sponsored Podcast
Maybe you don't have content that you want to put out, but you want to take advantage of this podcasting wave. Why not sponsor a show? We'll match you up with a host or show that you like, who also likes and will speak fondly of your services. Their listeners will appreciate your sponsorship and many will show it!
Shall we get started?
Call eLuxurate to set up and start your podcast, and start talking to your audience today!